Done-for-you outbound planned country by country, around local rules, language and buying culture. Start with the market that fits, add the next when the message is proven. Meetings booked into your calendar.
From €3,300 a month, everything included. See pricing
See exactly what we would build for your business.
The GTM stack we operate every day
Clay
Apollo
lemlist
Smartlead
Instantly
HeyReach
HubSpot
n8n
Attio
RB2B
Trigify
AirScaleClayApollolemlistSmartleadInstantlyHeyReachHubSpotn8nAttioRB2BTrigifyAirScaleA lead generation agency for Europe has to plan country by country, because the rules for B2B email, the expected language and the way people buy all change at each border. KNK Outbound runs done-for-you outbound for B2B companies selling into Europe, strongest in the German-speaking market and in English-language campaigns: researched target accounts, LinkedIn and email within the rules of each country, every reply handled, interested prospects called, meetings booked into your calendar. From EUR 3,300 a month, all-inclusive.
What works in London can be unlawful in Munich and unreadable in Paris. Campaigns fail in Europe when they treat 40 countries as one list.
We work through your market, handle every reply, call everyone interested and book the conversations.
companies in progress
Warm up the same accounts
Only qualified conversations
Country-level ICP and research, native copy, a channel mix that fits each legal frame, every reply handled and prospects called. Meetings with context, in your calendar.
We align on who to target, build your lists, write your messaging and set up domains and mailboxes. By the end of week two everything is live, with one shared dashboard so you see every send, reply and meeting.
Your first campaigns go live on cold email and LinkedIn. We handle every reply, call everyone who is interested and book the first meetings into your calendar. Ads and content run alongside where it makes sense, warming the same accounts.
By now we know which angles get replies. We scale them, expand your lists and keep calling interested leads quickly, so more conversations turn into booked meetings.
Focus shifts from testing to repeatability. The plays that work become your documented playbook, volume grows behind them, and qualified meetings keep landing in your calendar without extra work on your side.
Swipe through the weeks
No black box. Here's exactly what we do, and what lands in your hands, week by week.
We align on who to target, build your lists, write your messaging and set up domains and mailboxes. By the end of week two everything is live, with one shared dashboard so you see every send, reply and meeting.
Your first campaigns go live on cold email and LinkedIn. We handle every reply, call everyone who is interested and book the first meetings into your calendar. Ads and content run alongside where it makes sense, warming the same accounts.
By now we know which angles get replies. We scale them, expand your lists and keep calling interested leads quickly, so more conversations turn into booked meetings.
Focus shifts from testing to repeatability. The plays that work become your documented playbook, volume grows behind them, and qualified meetings keep landing in your calendar without extra work on your side.
Most teams weigh three options. Here is how the same goal plays out across each one.
Swipe to compare
We sort markets into three groups before anything is written. In opt-out markets such as the UK, France, Ireland and Sweden, email can carry the volume if it relates to the recipient's role. In markets such as Finland, Norway, Portugal and Belgium, the type of address decides, so we check first. In consent markets such as Germany, Austria, Switzerland, the Netherlands, Spain, Italy and Denmark, LinkedIn and permitted phone contact lead, and email is used only on a solid basis. Our country table lists 30 markets with the law behind each rule.
GDPR is the second test. It applies in every EU country whichever channel you use, with a UK version in Britain and a separate act in Switzerland. Each campaign needs a documented legal basis, a clear answer on where the data came from, and one suppression list across all countries. Many people assume that legitimate interest under GDPR settles the question of cold email. It does not, because national email rules are a separate test.
The order of markets usually decides the outcome. Most companies do best by starting in one country where their offer is already proven and where they can staff the conversations afterwards. For US companies that often means the UK first, or Germany when the market size justifies it. The German-speaking market is the one we know best: more than 100 million people, a dense Mittelstand, and far less aggressive prospecting than in the US.
Infrastructure also differs by market. In our study of 23,488 DACH company domains, 63.2% receive mail through Microsoft 365, so filtering there shapes how German campaigns are built. We use dedicated sending domains with SPF, DKIM and DMARC for every market, so your main domain stays protected while campaigns run.
It depends on the markets you sell into, and we are obviously biased. Ask any agency three things: in which countries it has native writers, how it plans around the different email rules per country, and who handles replies in the local language. KNK Outbound is strongest where it writes natively, in German and English. For a list of providers in the German-speaking market, see our comparison of agencies in DACH.
It depends on the country. The UK, France, Ireland and Sweden generally allow B2B email on an opt-out basis if it relates to the recipient's role. Germany, Austria, Switzerland, the Netherlands, Spain, Italy, Denmark and Poland are listed as requiring consent, even between businesses, and GDPR applies on top in the EU. We set the channel mix per country before launch. This is not legal advice.
German and English are our core languages. Our largest package covers several countries and languages, and we agree them up front, because every language needs a native editor. We would rather tell you that a market is not a fit than send translated copy into it.
Usually with one market where your offer is already proven and the language is workable: the UK if you want to stay in English, or Germany if the market size justifies German outreach. Prove the message there, then add countries one at a time. A campaign across ten countries from day one tends to teach you very little.
We run the outbound function as a done-for-you service rather than placing individual SDRs: targeting, data, sending, LinkedIn, replies and calls to interested prospects are all included. That is often a better fit for Europe than one hire, since a single SDR rarely covers several languages and legal frames.
Packages start at EUR 3,300 a month, all-inclusive: data, tools, sending infrastructure, copy, reply handling and calls to interested prospects. Packages differ by how much of your target market we cover per cycle.
Book a free 60-minute call. We tear down your current outbound, map your signals, and show you the exact system we would install. You leave with a plan either way.